HubSpot and Aircall surveyed 1,000+ global sales professionals to learn what sales channels and strategies are working, how sales teams can hit their targets in 2023, where to find qualified leads, and more. The data revealed that the buyer’s journey continues to grow and change, and top sellers have adapted to meet higher customer expectations.
This in-depth report includes:
- The top six sales goals that sales leaders are setting for 2023
- Top challenges that sales teams face, plus tips from HubSpot and Aircall sales teams on how to solve them
- Insight from the Aircall team on how to make the most of phone calls (the second most effective sales channel)
- Sales metrics to track in 2023
- Data and tips for building a solid lead generation strategy
- A comparison of the B2B and B2C sales landscape in 2021 vs. 2022
- Tips for building a solid sales team culture to retain talent and see the best results
|