Building a B2B marketplace is a bold statement.

It says you're ready to usher the world of trade into a new digital era. You're here to take B2B ecommerce to the next level. And help spearhead the fourth industrial revolution.

But in practice, that's easier said than done.

#Digitaltransformation won't cut it.

And, in this market, you don't have the time to tinker with retrofitted B2C methods until things fall into place.

That's where Balance comes in.

Building and scaling your B2B marketplace, reveals key
lessons you'll need to get ahead in 2023.

In our new guide, look out for:

• The deceptively simple tactics that help procurement managers upgrade decades-old habits.
• The "trust triggers" one marketplace used to get a customer with a gmail account to buy a $100,000 jet sengine online
• The expensive mistake Sears made when launching their marketplace. (And what you should do instead)

And so much more...