Billions of first-party cookies, unique products, orders, sales, and shopper events: Black Friday brings in so much data that retail marketers may not even know what to do with it.

Bluecore does, so you don’t have to – no email address required.

Every Black Friday night, our in-house team of retail strategists analyzes our proprietary data to determine the insights that will most impact retailers. The retail landscape looks a bit different this year and so does our report.

To help retailers retain their Black Friday buyers, we looked past page views and went a bit deeper, digging into:
‌

• The relationship between site traffic and identity recognition
• Repeat purchase rates by vertical — and number of purchases
• How many recent first-time customers came back on Black Friday
• Which site and email campaigns most contributed to conversions
• and so much more