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Social media is the tip of the iceberg for your brand’s community – but how do you know if your strategy is resonating with your audience? Going beyond impressions and engagement is a must in 2024 to understand your true social ROI. Luckily, with the right tools, social listening and in-depth analytics are more accessible than ever before. This comprehensive guide to social analytics from Emplifi will help you sift through the noise and understand which metrics matter most to your business. |
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