Search is evolving fast.
Over the last 20+ years, Google has dominated, claiming the lion's share of budgets. But today Microsoft is poised to get a bigger slice of search spend thanks in part to its first-mover advantage with ChatGPT. This shift means brands need to rethink their search strategy to maintain performance.
Register for this webinar to learn:
- Differences between Google & Microsoft's search ad platforms
- How to balance both to maintain (and increase) performance
- Ways to analyze your current approach and find new opportunities
- Ad types on both platforms that support all stages of the customer journey
