Forrester analysts predict changes for 2026 that will challenge assumptions and create new opportunities. Take the next step to explore the full impact of these predictions and uncover strategies to build trust, deliver value, and drive measurable growth. Get a competitive advantage with Forrester’s 2026 Predictions ebook — designed to help you lead with confidence in a rapidly evolving landscape.
Predictions:
- Advertisers will cut display ad budgets by 30%
- AI-driven privacy breaches will lead to a 20% surge in class-action lawsuits.
- A third of consumers will opt for offline (over online) brand experiences.
- Two-thirds of CX teams will abandon journey mapping.
- Five major brands will unify agentic commerce experiences
The message underlying our predictions is clear: Disconnected strategies and performative personalization will no longer earn loyalty. To succeed, leaders must prioritize transparency, relevance, and measurable impact. Is your organization ready?
Download the 2026 Predictions ebook and get a competitive advantage. |