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AI adoption, shifting buyer behavior, and rising pipeline expectations are forcing B2B leaders to rethink how marketing actually works.
B2B Forums EMEA is designed to help you turn those pressures into clear, executable decisions.
You’ll walk away with practical ways to:
- Measure performance in a zero-click, AI-driven environment
- Align brand and demand around shared outcomes
- Connect GTM strategy directly to execution across teams and regions
- Make AI work across your tech stack without adding complexity
- Redesign workflows, team roles, and skills for faster execution
- Operationalize signals, intent, and buying groups in real programs
- Engage buyers who increasingly discover you through AI and agents
Join us live on September X help you leave with clarity — and return with a plan your team can execute immediately.
You can register here using code [DISCOUNT CODE]:
[Insert link]
The Forrester Team
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