Findings in our annual report indicate that professionals are spending too much time on unproductive busywork. However, marketing teams are leading the way in redefining productivity.

While 82% of marketers are using AI, only 5% are considered AI fluent, using it to unlock new efficiencies and creativity across their workflows. So how do you scale their success?

Our fourth annual report, The Productivity Shift, breaks down how you can learn from AI-fluent power users to harness AI’s full potential and achieve real productivity.

Inside, you’ll discover:

• Ways power users leverage AI to improve communication
• The value they unlock with advanced AI use
• What they are excited to gain with agentic AI use cases