97% of website traffic leaves without buying, and Retailers know that digital retargeting alone is not enough to bring them back.
While it's important to retarget with Facebook and Display Ads, those tactics won't reach the ad-blind, ad-blocked, and ad-annoyed.
In fact, 99% of retargeting ads aren't clicked, and in a survey last year by Nanigans, 83% of marketers questioned the effectiveness of digital retargeting ads.
Retailers cited not only the challenges with sales attribution and “murky measurement,” but that traditional digital retargeting ads can too often miss the mark in delivering a better customer experience.
Marketers looking for a proven way to convert web visitors have found Postcard Retargeting to be more measurable...and effective.
Really. Postcard Retargeting. Sending real, physical direct mail postcards to unconverted website traffic is showing return-to-site rates 20X versus traditional digital retargeting.
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