AANHPI Consumers = $1.4T Potential

This is a CMOTrends Publication

Get exclusive insights to finetune your strategy and connect with AANHPI audiences

In a world dominated by digital, streaming, and retail innovation, connecting authentically with AANHPI audiences is essential—especially with this community leading trends across industries. Nielsen’s AANHPI DIS 2025 report, Engaging Asian American, Native Hawaiian, and Pacific Islander Audiences, is here to guide you!

Here’s what our report covers:

Digital Trends: AANHPI adults spend 9 hours per week online, surpassing the U.S. average of 8 hours 14 minutes.

Streaming Power: Streaming accounts for 53% of AANHPI TV time, with 20% on YouTube—double the national average.

Retail Influence: AANHPI millennials are driving digital-first shopping habits, with 56% more likely to act on social media ads.

Cultural Representation: 57% of AANHPI audiences pay closer attention to ads reflecting their identity and culture.

Download the report today and unlock actionable strategies to align your campaigns with these influential audiences.

Download the Report Now