This is a MediaTrends Publication Understand the most impactful Digital Market Trends from 1H to unlock Advertising Revenue Growth for the rest of 2023 and early 2024 The first half of 2023 has proven to be a major downshift coming out of 2022. The uncertain economy has led advertisers to tighten their budgets and look for lower cost ways to reach audiences. As a result, new trends have emerged that point to changes in the market. This report provides proprietary data on market trends and insight on how media companies are adapting: Lower CPMs with few bright spots Publishers shift premium inventory to private sales channels CPM gap widens between identified and anonymous users Increase in AI generated content poses challenges and opportunities Get the Report Operative 530 5th Avenue, 19th Floor New York, NY 10036 USA www.operative.com