This is a RetailMarketingPro Publication
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Location Analytics Report
Retail's New Media Power
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How are brick and mortar retailers transforming advertising?
Companies operating consumer-facing brick-and-mortar venues traditionally relied on selling goods and services as their primary revenue stream. But recently, leading retailers have begun to leverage their immense store fleet into a powerful advertising platform.

This report explores several retailers on the cutting edge of the retail media network revolution. Dive in to find out how advertisers can use retail media networks to promote to hard-to-reach consumers, segment their ad spending, and optimize their campaigns.
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Empowering individuals to make smarter business decisions with location analytics for any physical space
Placer.ai is the world’s most advanced foot traffic analytics platform, providing unprecedented visibility with accurate and actionable insights into the location analytics and consumer demand surrounding any location. It empowers professionals in retail and commercial real estate to maximize their offline activities, with reporting capabilities that include visit trends, True Trade Areas, cannibalization/void analysis, demographics, cross-shopping, and favorite places.
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