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Is marketing just a cost center? Increasing interest rates and inflationary pressures are diminishing the purchasing power of marketing dollars. Aligning marketing and finance objectives is essential for savvy brands to maintain a competitive edge. To illustrate how marketing executives can harness new ways to engage, measure, and optimize their campaigns, Reuters Events and KPMG Customer Advisory are thrilled to unveil our latest marketing report – ‘Future Marketing: C-Suite Aligned, Visible and Primed for Growth.’ This 11-page report features commentary from industry leaders across influential organizations such as AT&T, Samsung Electronics America, Blue Origin, and UScellular. These four CMOs offer critical strategies on aligning marketing with business objectives to drive tangible ROI. Here are 5 key ways to do so: Find a Common Language: Ensure alignment on key metrics among C-Suite members, overcoming skepticism and building strong relationships. Focus on KPIs: Develop executive-level datasets with business-focused key performance indicators. Bring it Back to the Brand: Build a robust connection between a positive corporate reputation and business efficiency. Unveil Insight from Data: Leverage AI and machine learning to streamline data insights across the company. Pursue an Integrated Approach: Continually adapt marketing communications to reflect internal and external cohesion amongst stakeholders. Access the full 11-page report and unlock the growth potential of your marketing function This report is truly not one to miss! You’ll gain actionable insights, elevate your current strategies, and stay ahead of the latest industry trends. Enjoy your read! Warm regards, Reuters Events Marketing and CX For any questions, please contact Sofia at Sofia.Gerrard@thomsonreuters.com directly.