The key to customer acquisition doesn't lie in advanced tech or analytics. On the contrary, it's one of the oldest tools businesses have: the phone. 
 
In fact, over the last five years, lead opportunities over the phone have increased by nearly 10%. That’s according to Ruby's 2023 call trends report. 
 
This report is a detailed analysis of 62 million phone calls, with insights into changing caller expectations, sentiment, behaviors, and more. You'll learn: 

• How to convert callers into customers 
• What's behind an increase in challenging calls 
• The fall—and rise—of robocalls 
• How the workweek and busy seasons are changing 
• And more

Discover why the phone is the most important channel for winning and retaining business—and how you can leverage your business line to do more of both.