Why Do Most Marketers Measure New Strategies with Old Metrics

We live in a marketing world accustomed to obsessing over leads. But, nowadays are they actually worth your time and resources? Does your sales team really care about the number of leads marketers generate, or the quality of opportunities? It’s time to break this down and see if leads have the impact that we’ve been brainwashed to believe.

Terminus hired a special detective to answer these questions as we look to solve the most important case in marketing history: Is It Time to Stop Obsessing Over Leads?

This interactive eBook investigates:

What even is a lead? Is there a universal definition?
Where does this lead obsession come from?
What could we possibly measure instead of leads?
What’s easier (and more effective) - chasing leads or focusing on accounts?
A breakdown of modern marketing lifecycle stages that leading revenue teams are using today.

CHECK IT OUT HERE >

And if you’d like even more resources on this debate, chat with us on terminus.com and we’d be happy to share more.

Cheers!