| This is a SaaSpro Publication | ||
| Customer data has become a prerequisite for personalization in today's digital-first era. But with the average business using well over 100 software apps, data often gets trapped in silos.
This means that customer data platforms are a necessity in your tech stack. In this guide, explore the pros and cons of building or buying a CDP, as well as a hybrid model that harnesses the benefits of both. Read the full guide to ensure you make the best decision for your business needs. |
||