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As businesses become laser-focused on increasing operational efficiency and customer retention, the customer data platform has become a necessity of the modern technology stack.
After examining nearly 12 trillion API calls from the Twilio Segment platform, we released the Customer Data Platform Report 2023, giving you the most comprehensive overview of the CDP market to date. This report helps answer questions like: - How has economic uncertainty impacted the need for CDPs? - How are businesses preparing for a world where first-party data takes top priority? |
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