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With countless sources of customer data, increasing anonymity and strict regulations, it is harder than ever for data teams to perform Identity Resolution and build a single view of the customer.
It doesn't help that data scientists spend 58% of their time on data preparation and cleaning, and only 19% on actual analysis, according to Databricks. Twilio Segment's latest ebook aims to help data teams uncomplicate their never-ending journey to Identity Resolution and show how they can achieve the elusive single view of the customer. Read the full guide to unlock: - The true definition and best practices for Identity Resolution - 4 common pitfalls no one tells you about - Segment's industry leading approach to Identity Resolution - A bonus "Getting started guide" |
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