Businesses are changing the ways in which they reach customers as more consumers are influenced by social media channels and make purchasing decisions online. While often more affordable, flexible, and engaging than traditional methods, today's rapidly evolving digital marketing tools and technologies are challenging marketers to quickly adapt and adopt.
Lead your organization’s digital marketing evolution by earning a University of Wisconsin Digital Marketing graduate certificate, offered in partnership with the Digital Marketing Institute (DMI). With two graduate certificates, you can choose your path to a career in digital marketing.
The UW Digital Marketing Analytics Graduate Certificate, will prepare you to:
Collect, visually present and analyze data using the latest technology and tools
Use data to improve your marketing strategies and campaign performance
Learn the key digital marketing skills to sit for the DMI Certified Digital Marketing Professional (CDMP) exam
The UW Digital Marketing Management Graduate Certificate will prepare you to:
Develop essential management and leadership skills needed to lead digital marketing projects and teams to achieve objectives.
Learn the content and be able to sit for the exams for three DMI micro-credentials:
Social Selling
Content Marketing
Digital Strategy
Earn each digital marketing certificate independently or double your knowledge and earn both. A DMI membership is included with both certificates. Grow your career in digital marketing with UW Digital Marketing Graduate Certificates.
UW Digital Marketing Graduate Certificates are a partnership of UW Extended Campus and UW-La Crosse and UW-Parkside.
Through UW Extended Campus, people of Wisconsin and beyond can access university resources and engage in online learning, wherever they live and work—fulfilling the promise of the “Wisconsin Idea”.
Your Partner for a University of Wisconsin Education Online
UW Extended Campus 780 Regent St., Suite 130 Madison, WI 53715
