Hello,

Digital marketing is where most businesses are putting the bulk of their budget. But are clicks and pageviews the metrics you should be focusing on if your goal is store visits? The way people behave online has very little to do with the actions they take in the real world.

By connecting online actions with in-store results, retail marketers can optimize their advertising for store visits and dramatically improve results.

The new guide, Walk-Through Marketing: Use In-Store Results to Improve Online Performance, will show you how Walk-Through Marketing can boost your business by: 

• Using visit behavior to drive store traffic, bring back lapsed customers and increase loyalty
• Understanding critical differences between clicks and real-world store visits
• Optimizing ad strategies for walk-throughs rather than click-throughs 

The Zenreach Team