We’re excited to share Zeta’s 2022 Holiday Retail Trends Report, your beacon to navigating holiday shopping in the face of inflation, stiff market competition, and ever-evolving retail landscapes.
Zeta Global is a marketing technology platform that empowers the world's largest brands to acquire, grow, and retain customers across the entire omnichannel marketing experience.
In this year’s guide, we highlight:
How to reach shoppers who are projected to spend $1.2 trillion this holiday season — a 16% increase from last year.
Purchase intent — One third of consumers plan to complete their purchases online, with department stores and Mom & Pop shops following close behind.
Strategies for omnichannel orchestration to reach customers both on and offline.
