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One of the top priorities for every subscription company is to reduce customer churn, because increasing retention leads directly to higher customer LTV, revenue, and profitability. Leading subscription companies have recognized that the 2 unique types of customer churn, involuntary churn and voluntary churn, require unique solutions to minimize the cost of each. These companies have reduced churn rates so effectively that their financial performance has been transformed from good to great.

In fact, Industry research and real-world results confirm that reducing involuntary churn is the single easiest path to achieving dramatically improved financial results. The customer relationships that are saved from involuntary churn typically last for many billing periods, delivering revenue, LTV and profitability gains.

Download report to learn these critical insights:

• The relationship between Passive Churn reduction and financial performance uncovered by the 2023 Subscription Industry benchmark Study
  
  
• The path to advancing financial performance and customer LTV from good to great
  
  
• Passive Churn technology maturity curve