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Data-driven personalization: The future of streaming content discovery

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Hi %%first_name%%,

Audiences have more than 2.7 million individual video titles to choose from. This abundance of choice is so overwhelming that 20% of viewers said they couldn’t figure out what to watchso they did something else instead.

One solution? Delivering personalized user experiences to help audiences sift through the clutter and find the content they’ll love. 

Read our 2023 State of Play Report to learn more about the evolving media landscape and how to create personalized content experiences across streaming, including FAST channels.

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